Solving the problem of wright segmentation is the key to success in the coming years. Sending the same mail to all users, regardless of their habits, age, sex, etc ... has long been of no benefit.
We have developed our own methodology for monitoring the behavior of users and, by using your data, we create user groups according to their affinities on multiple levels. Each new user is automatically added to groups and old users switch from one to other group when they change behavior. We use special algorithms for personalizing the conversation for each user.
You get clearly understandable groups of users with similar habits and affinities that allow your marketing department or sales department to apply different actions and approaches to separate segments. You also get the ability to customize a product or service to individual user segments.